Nonprofit Goes Viral (and does it right)
GOOD magazine partnered with nonprofit PSI to launch a campaign for world water day. They released their first in a series of viral videos today. Although I think there is room for improvement, I have...
View ArticleOldie but Goodie: Subservient Chicken Turns Five
Check out this blog post on the creation process of subservient chicken, the breakout success with 25 million hits in the first 48 hours that made “viral” a buzzword. Ever since, we all want a peice of...
View ArticleShow Your Farmer's Market Some Love
This summer, Care2.com is partnering with local harvest to bring you Love Your Farmer’s Market contest. Care2 will award $5,000 to the farmers market that receives the most votes. “People across the...
View ArticleYou are not alone – other social media marketers are also confused!
If you have a lot of questions and anxiety over using social media as a core marketing strategy, you are not alone. Take a minute to download this free marketing report in which more than 900 marketers...
View ArticleMy YouTube Cooking Series is LIVE!
I produced a seven episode cooking series to promote Care2′s “Love Your Farmer’s Market” contest. The first few videos went live today in preparation for the contest kickoff tomorrow. Please give them...
View ArticleIt's time to "Love Your Farmers Market"
Go to www.care2.com/farmersmarket to vote for your favorite farmers market. The “Love Your Farmers Market” contest is a joint effort between Care2 and LocalHarvest.org to raise awareness of local...
View ArticleDefining a Social Media Marketing Strategy
I noticed in January of this year that the managers in my company had seemed to independently converge on the same new year’s business resolution: to get our social media act together. On a weekly...
View Article"Hero Next Door" contest drives compelling user submissions
I’m leading the charge on a contest called “Hero Next Door” sponsored by Tom’s of Maine. It’s a chance to honor ordinary people doing extraordinary things to make a difference. In the first phase, we...
View ArticleCrash & Burn: Microsoft’s (not so) Viral Game to Promote Maps
When Microsoft launched a new maps product, they came to us at EVB to get out the word and make microsoft seem like a hip alternative to mapquest and google, amongst others. It was exactly the kind of...
View ArticleOur Digital Campaign to Launch “Extreme Style” Hair Care Product
While working at digital advertising agency EVB, I managed the internal operations for two of the agency’s largest accounts, one of which was Alberto Culver. Our first project with them was to help...
View ArticleWhy I (heart) Justin Bieber
It’s true. I’ve got Bieber fever! I even saw his movie in the theater (you’re lucky as it’s now airing on TV), and paid the extra few dollars to wear 3D glasses even though the majority of the...
View ArticleSifteo Cubes: A holiday gift guide favorite!
Gifts for Gadget Lovers The five best tech toys of 2012 “The most innovative playthings of the year…Best of all, they require no tech expertise to set up and use, and they even come packaged with...
View ArticleSifteo’s CES press roundup!
Last week Sifteo attended the Consumer Electronics Show, where we rubbed elbows with the techiest companies, visionaries, writers, researchers, and thought leaders in the industry. We had a great time...
View ArticleCreating a Lifestyle Video for Sifteo
I art directed and produced a lifestyle video for Sifteo. The goal was to show how Sifteo Cubes bring families together and to hit on key product features such as tactile play, portability, and...
View ArticleMTV Movie Awards: guess what’s inside the goodie bag!
Best kiss, best fight scene, best villain, best shirtless performance–what’s YOUR favorite MTV Movie Award? I love this annual event for its quirky categories, humorous approach, and democratic...
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